Sponsorship Strategy, Activation and Management

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Sponsorship activation is key to the success of any sports sponsorship as the manner in which a sponsorship is implemented and managed is as important as the investment made. Experience proves that what is done before and after the partnershhip is agreed is just as important as the sponsorship itself in generating value for a brand

IML advises in sponsorship consultancy and activation. We specialise in the formulation of sports sponsorship packages that will achieve benefits for you and your organisation. We're specialists in sponsorship activation, making sure that all investments are leveraged to make an impact. Whether you are seeking to build brand awareness, educate your traditional consumers or connect with new consumers, our approach to activation will help you stand out in a crowded marketplace.

We work closely with clubs, athletes, governing bodies and events to identify commercial opportunities within the market. IML strives to bring sponsorship to life through creative, original solutions using our network of contacts to enhance brand positioning.

Compared to other elements of the marketing mix, sponsorship allows you to get closer to your target audience. Sponsorship should be far more than just adding your logo to a publication or hosting an exhibition stand at an event. IML works with companies to leverage the full potential of your sponsorship relationship by creating audience touch-points and making your brand integral to the assets it sponsor partners.

Strategy
In order to identify an appropriate sponsor and partners, we will conduct an audit of your business, pinpointing key sponsorship properties and potential target sponsors of your organisation.

Activation
In order to maximise the potential of any sponsorship partnership you have to exploit all available opportunities, pushing the boundaries whilst ensuring no parties' position is compromised.

We will work to build healthy relationships between partners, creating points of difference from your competitors and ensuring you achieve a significant presence.

In short we can help you with -

Sponsorship research & analysis of suitable opportunities.
Creating a Sponsorship strategy and finding solutions.
Sponsorship contract development and negotiation.
Activation strategy, planning and management through the partnership.

Getting your brand visible where you want it
Making sport a medium in its own right, a true communication vehicle that conveys brand awareness or boosts sales is a communications and marketing strategy that needs to be studied carefully and mastered before making a full commitment.