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Sponsorship Acquisition
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Sponsorship acquisition is a service which is becoming increasingly popular for organisations, teams and individuals to sub-contract out to specialist companies, who have experience in developing, obtaining, managing and retaining the sponsorship investments of larger organisations.
IML’s approach to sponsorship acquisition is simple but effective. IML believes that any commercial partnership has to be mutually beneficial, and unlike the majority of organisations, IML has extensive experience on ‘both sides of the fence’ – both working for organisations looking to place sponsorship and sports properties looking to acquire sponsorship. As part of the Isogon Marketing Group, IML can bring to bear the sort of marketing resources most clubs and organisations can only dream about. We specialise in tracking down sponsorship packages that will achieve benefits for your organisation and your sponsors. We work closely with clubs, athletes, governing bodies and events to identify commercial opportunities within their market. IML strives to bring together like minded clubs and brands across a number of sports and at a variety of performance levels. Direct Marketing Services In order to identify an appropriate sponsor and partners, we can reach a large range of brand sponsors of differing profiles, pinpointing key sponsorship properties and potential target sponsors of your club or organisation. Telemarketing Essentially via the telephone medium initially we can introduce your proposition to those interested parties and deliver back up collateral or initial details or presentations to those parties. Our Account Executives can reach and talk with around 20 - 30 decision makers in the brands arena on a daily basis. An intelligent email platform can be used to cover more ground significantly quicker and using the back end reporting that is generated allow a more focused follow through on potentially interested sponsors. Direct Mail Traditional hard copy direct mail campaigns can be handled in the same way as email campaigns with our data division able to source target audience by criteria according to your desire sponsor profile. Tel 0871 399 0089 |