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IML Sports Marketing
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Building D5
Fairoaks Airport
Chobham
Surrey
GU24 8HU
Tel: 0871 399 0089
Fax: 01276 858010
View map
|
Champions League defeat costs Man Utd £15m
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Manchester United’s elimination at the quarter final stage of the Champions League will cost the club £15 million in income compared to last season, according to analysis from the International Journal of Sports Marketing & Sponsorship.
UEFA distributes £3.5 million to each semi-finalist of the Champions League and £4.5 million to the beaten finalist, the position which Manchester United finished in last year. United would also have earned a likely £3 million plus from gate receipts and commercial revenues from hosting a semi-final. According to the Journal, sponsorship contracts would have included incentive clauses rewarding the club for reaching the final stages of the competition, payments of which could have netted United a further £2 million to £3 million. Reaching the final of the Champions League would have additional potential benefits such as helping to grow the club's international fan base and increasing merchandising revenues – estimated at £1 million to £2 million. "The figures will make depressing reading for the Glazers less than a week after estimates from JP Morgan stated that club matchday revenues in the next two years could drop by as much as £29 million," said Journal editor Michel Desbordes. "The club has also stated that ticket prices for next season will be frozen and it is understood that JP Morgan's figures reflect an expected fall in corporate hospitality revenue. Fans will no doubt worry that the lower revenues will mean that there is less money in the transfer kitty at a time when the squad is looking increasingly vulnerable." United were knocked out of the FA Cup in the third round to League One’s Leeds United, costing the club a potential revenue loss of at least £6 million had they had a good cup run, according to the analysis. |
