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Manchester United commercial revenue nears £200m
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The new deal with Chilean winemaker Concha y Toro has brought English Manchester United commercial revenue to around £200 million.
This is the fourth deal signed by the club in the last 3 months. The club now have 20 partnership agreements and its commercial revenue significantly grew since the opening of its sales office in London three years ago. Amongst the many benefits for Concha y Toro will be digital board advertising at Old Trafford stadium during home games that are televised around the world, advertising space in the Club's own communications media and co-branded marketing communications. The alliance also allows Concha y Toro to have presence with its wines in the stadium's lounges, boxes, bars as well as the possibility to invite its VIP customers to team games. The official announcement of the partnership will take place in August at a press conference at Old Trafford, where the club will also announce the partnerships with Budweiser and South Korea’s Kumho Tire Co. "We are proud to welcome Concha y Toro to our family of sponsors. The quality of their products and the synergy of the brands, particularly Casillero del Diablo – mean that they are a natural partner for us to seek. We are particularly excited to work with them to bring the partnership to life for our millions of fans around the world," said Richard Arnold, the club's Commercial Director. Manchester United owners, the Glazer family, are facing fan protest because of the £500 million in loan that they have added to the club's debt since buying the club for £790 million in 2005. The American owners have said the club is not for sale even while a consortium of wealthy United fans, the Red Knights, are planning a takeover bid. |
