 |
IML Sports Marketing
Building D5
Fairoaks Airport
Chobham
Surrey
GU24 8HU
Tel: 0871 399 0089
Fax: 01276 858010
Email
View map
Building D5
Fairoaks Airport
Chobham
Surrey
GU24 8HU
Tel: 0871 399 0089
Fax: 01276 858010
View map
|
Strong audiences for Premier League 09-10
|
|
UK pay-broadcaster Sky and public-service broadcaster the BBC both enjoyed excellent television audiences for the recent Premier League season, with Sky Sports registering its highest live audiences since 2003-04 and the BBC’s Saturday night Match of the Day programme its best for almost a decade, according to research by TV Sports Markets.
Newcomer ESPN said that it was pleased with its first season, in which its live average Premier League audience was slightly higher than Setanta’s first-season effort. The Sky and ESPN audiences are likely to be more impressive than the figures suggest, because they do not include the ever-growing numbers watching their high-definition services. Over a quarter of Sky’s subscribers now sign up to HD while about a third of ESPN’s 2.6 million or so subscribers take the ESPN HD channel. Manchester United was the most-watched club in 2009-10 with its 17 matches on Sky Sports and nine on ESPN attracting more viewers than any other club. |
