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Tennent's ends 36-year Scottish FA partnership
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The Scottish Football Association is looking for a new national team sponsor after ending beer brand Tennent's' 36-year relationship with the federation.
Tennent's has recently agreed a three-year shirt sponsorship deal with Glasgow football clubs Celtic and Rangers. The BBC reports that the company says it could have continued sponsoring the national team, but the federation wanted to look for a new partner. Tennent's most recent deal with the SFA saw it sponsoring the national team's training tops. "The relationship between the Scottish FA and Tennent's has been one of the most enduring in the game in this country,” said SFA president and acting chief executive George Peat. "It has also been one of the most enjoyable and mutually beneficial. It has been a pleasure working with Tennent's, but we leave on the best of terms. "These are exciting times for the Scottish FA, with a new manager, a new kit and a new ethos. In keeping with this, we have a new approach to sponsorship and commercial activity and hope to make the first announcement on this soon." |
